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Hungchia Huang

Growth Marketer · Data-Driven · Creatively Curious

From marine engineering to bioinformatics to overseas growth marketing — I bring analytical rigor and creative instinct to every campaign. Currently driving multi-channel user acquisition across global markets with $3.7M in annual ad spend.

Campaign Growth
User Acquisition Trend
+186%
YoY Growth
4.2×
ROAS
Channel Mix
Facebook
TikTok
Google
DSP
$3.7M
Annual Ad Spend
Top 5%
Team Ranking

A Cross-Disciplinary Path
to Growth Marketing

My journey is anything but conventional. A foundation in marine engineering taught me systems thinking. A master's in bioinformatics sharpened my data analysis skills. Today, I channel that analytical depth and creative curiosity into overseas user acquisition — managing multi-million-dollar campaigns across Facebook, TikTok, Google, and programmatic DSPs. I thrive at the intersection of data and creativity, where every hypothesis is testable and every insight drives action.

$3.7M
Annual Personal Ad Spend
#3 of 62
Team Performance Ranking
Featured
Case Study on Mintegral

Where Strategy
Meets Execution

Overseas Advertising Campaigns
Yiqu (Shanghai) Technology Co., Ltd. — Growth Team
Jun 2024 – Present
Social (Core) IAA Casual Games AI Tools
  • Managed advertising across Facebook, TikTok, Google, and DSPs including Moloco, Mintegral, and Liftoff.
  • Proficient in MMP attribution (Adjust) — from configuration to daily performance monitoring.
  • Conducted A/B tests, user segmentation tests, Smart+ ads, retargeting, and budget optimization experiments.
  • Leveraged AI tools for copywriting; collaborated with designers on creative concepts and iterated on high-performing ad materials based on data reviews.
  • Coordinated with agency partners (GatherOne, Dongxin, Guangfan), negotiating rebates to maximize returns.
Key Achievements
  • Annual personal ad spend exceeded $3.7M USD, ranking 3rd out of 62 team members.
  • Successfully expanded multiple overseas growth channels; created a featured case study on Mintegral's official website.
  • Participated in technical setup of Facebook web-to-app campaigns from scratch, resolving key policy challenges.
  • Deep familiarity with platform review policies; adept at mitigating risks and maintaining account stability.
Digital Marketing Intern
Bayer Healthcare Co., Ltd. — Digital Operations Team
May – Sep 2023
  • Consolidated and verified user information on the H5 platform, tracked user activity, and facilitated cooperation with target clients.
  • Managed the official WeChat public account "Bayer Radiology Academy" — responsible for article compilation, poster creation, layout design, and cover design.
  • Gathered competitive intelligence, analysed user differences using backend data, created pivot tables, and presented insights in weekly team meetings.
Key Achievement
  • Produced several viral posts, achieving over 10% monthly growth in readership for three consecutive months.

Academic Foundation

Master's in Bioinformatics
Shanghai Jiao Tong University
2021 – 2024

Developed advanced skills in statistical analysis, data visualization, and computational problem-solving. Built a strong foundation in Python programming and large-scale data processing.

Bachelor's in Marine Engineering and Technology
Xiamen University
2017 – 2021

Cultivated an interdisciplinary mindset through engineering fundamentals, systems design, and hands-on research. Sparked a lifelong curiosity for cross-domain exploration.

What I Bring to the Table

Language & Communication
Fluent in cross-cultural communication with hands-on overseas media experience.
  • CET-6 Certified
  • English Working Environment
  • Overseas Social Media Ops
  • English YouTube Channel
Technical & Analytical
Data-driven decision making with proficiency across analytics and visualization tools.
Python Excel PowerPoint SPSS Primer Adjust (MMP) Data Visualization Statistical Analysis
Creative & Hobbies
Blending artistic sensibility with technical craft for compelling visual storytelling.
  • Photography
  • Photoshop Post-Processing
  • Final Cut Pro Editing
  • Copywriting

Open to New Opportunities

Whether you are looking for a growth marketer who combines analytical depth with creative execution, or simply want to connect — I would love to hear from you.

Let's Start a Conversation

Drop me a message and I will get back to you as soon as possible.